NCAA v. Alston (Case Notes)

Authors

Carson Blakely

Document Type

Article

Abstract

In August 2013, I was a thirteen-year-old immersed in the world of NCAA Football 14, a popular video game by Electronic Arts (EA). Through my digital replicas and the actual Tennessee Volunteer football players, my friends and I led the Vols to three consecutive BCS National Championships. My fictional character, a top running back, won three Heisman Trophies, which remains my greatest athletic accomplishment to date. Then, EA announced the discontinuation of the NCAA Football franchise, leaving millions of digital coaches, including myself, perplexed.1 Little did I know that the issue at hand was the complex legal realm of Name, Image, and Likeness (NIL) and its implications on antitrust restrictions.

The Supreme Court's recent decision in National Collegiate Athletic Association v. Alston has prompted a revision of antitrust safety assessments for NIL and the NCAA. The Court ruled that NCAA regulations barring education-related incentives for student athletes violate antitrust principles, paving the way for expanded NIL compensation.

Recommended Citation

Blakely, Carson (2023) "NCAA v. Alston (Case Notes)," Tennessee Law Review: Vol. 90: Iss. 2, Article 12.
Available at: https://ir.law.utk.edu/tennesseelawreview/vol90/iss2/12

Publication Date

2023